WebHR: A Success Story

WebHRPoster30Like all SaaS startups, there was always a dream to make it “better” than ever before. A young aspiring graduate from the University of Minnesota relentlessly worked day and night and found out that his path is not normality in life but chaos.

Back in the days when SaaS and cloud was not heard of, an idea was tested in a third world country,  heaps of files with paper based records and ancient office norms for HR were completely changed. Some times, giving away the software for free to hundreds of not for profit organizations and educational institutes. The only reason for this madness was to upgrade the existing practices and putting these countries in line with Advanced technology of the world . The lunacy was not to have left the dream jobs offered at the most reputed companies but to build a ground breaking All-In-One Social Cloud Based HR that caters to everything from Hire to Retire. The day day it was launched, it received its first ever paid clients from three major countries of the world. Then there was no stopping it, revenue and money had never been an objective, the objective was to make things affordable, to provide what no other does and bring high quality advanced technology in different languages to the world.

WebHR, a first ever Scoial Cloud HR was created that spread its existence to 193 countries without any marketing tactic or expenditure. The path to success was innovation, changing and putting it at a pedestal where only some very reputable companies exist. With a team of ten to twenty dedicated people to begin with, our relations with our customers were not just strong but very personal, sometimes extensive training , which to this date usually costs them nothing, were given round the clock. The team would work diligently  in different time zones with little or no sleep. A “lean methodology” was our mantra and “Steve Blanks”our GURU. We were our own brand ambassadors.

Our freemium model, which was very  useful for thousands of companies around the world with ten or less employees was an instant success and conversion rates were phenomenal. We had zero people on marketing to begin with, as it was completely boot strapped and couldn’t afford expensive and fancier tools. The organic growth came into focus, the more we improved and expanded the system, the more customers started pouring in. Integrations and apps were built, all using no money, just one big crazy developer with sleepless nights, making miracles happen. The retention rates were great, the burnt out team would celebrate every time a new country was pinned on the WebHR map.

Every customer had one single feedback, you are giving away a whole world of HR at a very little price. We would press them to criticize and create support tickets within in the system and that is how we built a great software. Making it so secure that it could handle a company as low as five employees and as big as 30,000 employees.

The user interface was a big winner, the designs and layouts were sleek, sophisticated and so neat that no time was spent to set up an account. WebHR kept security its priority and worked on it, as the data was of paramount importance for every company and specially us. Our A/B testing kept on going but we never annoyed our loyal customers, our vision is to create workplace harmony and provide a social interactive mechanism within a company, providing them room for progress and promote company culture at all platforms.

WebHR is built on the principles of organic growth and lean methodology which has been a success in every possible way, landing it a top HR category leadership position at Get App by Gartner Globally. It is being taught as a case study at American University of Dubai and several other universities. It is a product built with honesty and perseverance , aimed to take over the world of SaaS and cloud HR.

A Surprising Trend In SaaS

Five-Reasons-to-Consider-SaaS-for-Your-Business

Most SaaS companies have faced what’s called  “bubble” that has almost burst in the recent times. The lack of true growth and money flowing in through generous investors, who believed and romanticized with the idea of growth at any cost, has abruptly come to a cruel end. The lack of true profit being the culprit, has left many SaaS companies either going down the dreaded curve or some larger companies pushed into doing down rounds with investors ;as the perceived valuation goes down. What’s more surprising is , where did things go wrong?  Since, SaaS companies are known to stringently rely on hardcore metrics that are excellent indicators of a company’s progress. It sure is good for the general audience and some investors to judge a company’s progress based on its ARR and revenue per share and perfect for companies gone into public trading but the hard fact is SaaS is a lot different than just that.

The decisions based on the above stated facts can simply be disastrous. In olden days the ways were simpler for SAP and other giants, their revenues were solid representation of their earnings , like if a company would get their software for a year that would account to an addition to the company’s revenue as compared to software as a service model where the revenue and expenditure is completely mismatched.

Hence, the flow of cash is not what it seems for the SaaS companies. It is much tough, a lot of ease for the customer though as they pay once a month or a year at a time. For the older companies any upgrades to the software added a percentage to the existing cost of the license.

This trend leads to a whole lot of negative cash flow amounting to a longer time to reach a plateau where the customer actually starts paying for the software expenses. The more customers added to a SaaS model only lead to more diversion of the curve until a point comes when it starts gaining a bit of the momentum on positive aspect.

A newer SaaS startup has a lot more to catch up than just align with the cash flow. Investors mostly have little or no knowledge about the SaaS models with the exception of a few. A few brave enough to delve deeply enough to get success at it, specially Jason, Skok and Mark Suster. They bring a welcome change to he scenario and a have a deeper understanding of the SaaS companies than anyone out there. Their word of mouth and endeavors to make things easier for newer companies is commendable.

SaaS companies are evolving at a much faster rate than any traditional company and hence, it is better to bet your money at an advanced system that has more room for improvement and spends lesser cost on research, for SaaS the scalability is more profitable as the “one version” software is easy to upgrade and fix. The support and I always say, customer support is an epitome of success. Why do the recent wave of entrepreneurs and investors get excited by SaaS, its only because the customers have an odd but a very reasonable desire to stick to SaaS models and once a company signs up with them, they are theirs to play with. The top tier involvement in the company’s decision to adopt a certain system has brought in more space and adjust-ability to more educated and evolved SaaS products to come into focus. Thus, most companies hardly ever rely on IT alone to make such decisions.

SaaS companies are usually way more transparent in their billings and operations as they strictly  follow all metrics involved, be it CAC, LTV, Churn or deffered revenue.

The news some times might get scary for SaaS companies but some of them are scaling, taking huge market chunks and just know their maths. These small SaaS companies have a desire and will probably take over the corporate world.